How a Site Revamp Boosted Sales by 48% for a European
E-commerce Store
Tackling the plastic menace
In an era marked by growing environmental concerns, sustainability has emerged as a pivotal aspect of consumer choices. Our Europe-based client, a seasoned player in the tourism industry, recognised the urgent need to extend their commitment to innovation and sustainability beyond their traditional domain. With over 14 years of experience in the industry, they aimed to tackle the menace of single-use plastic by introducing reusable stainless steel bottles. Emvigo stepped in to transform its existing website into a powerful e-commerce platform, aligning technology with sustainability to drive positive change.
Outdated e-commerce environment
Before partnering with Emvigo, our client faced numerous challenges with their existing e-commerce setup. These included unorganised product listings, ineffective sales management, a lacklustre storefront, performance glitches, and below-par user experience. Addressing these issues became imperative not only to enhance sales effectiveness but also to strengthen the client’s mission of promoting sustainability by reaching and engaging their target audience more effectively.Â
Redesigning the tech for customer delight
Emvigo undertook a comprehensive approach to address the multifaceted challenges that existed in our client’s previous e-commerce platform. By leveraging the Agile methodology, we systematically tackled each aspect of the redesign process. Our team collaborated closely with the client to identify key pain points and came up with tailored solutions. The result was a revamped seamless e-commerce store powered by WooCommerce with enhanced functionality and user experience.
Building for Impact
The strategic interventions implemented by Emvigo yielded significant results, both quantitatively and qualitatively:
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- Increased Sales: Emvigo’s strategic interventions led to a noticeable uptick in sales, reflecting not only the successful technical implementation but also the alignment of the digital platform with our client’s sustainability goals. After the launch of the e-commerce store, they experienced a 48% hike in sales and later resulted in YoY growth of 36%.Â
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- User-Friendly Website: We created a user-friendly interface, addressing the previous concerns and providing an intuitive navigation experience. Emvigo focused on creating a website that not only showcased products effectively but also engaged users effortlessly, fostering a sense of ease and accessibility.
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- Improved Performance: Meticulous optimisation efforts significantly enhanced the website’s speed, responsiveness, and overall performance. The result was a seamless online environment where users could effortlessly browse, select, and purchase their eco-friendly stainless steel bottles.
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- Stunning Storefront: The aesthetics of the storefront underwent a transformative upgrade. Emvigo’s design expertise came to the forefront, ensuring that the digital storefront not only captivated visitors but also communicated the brand’s eco-conscious ethos, creating a lasting impression.
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- Personalised and Customized Merchandise: The redesigned website introduced a feature that enabled users to create personalised, one-of-a-kind merchandise. This customisation option not only elevated the brand’s desirability but also fostered a deeper personal connection with its customers. By offering tailor-made products, the way users engaged with the brand also evolved, leaving a lasting impression that could go beyond ordinary shopping experiences. This personalised touch enhanced customer satisfaction and loyalty, amplifying the brand’s footprint in the market.
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- Ready to Ship in 1-2 Working Days: Emvigo streamlined the order fulfilment process, ensuring that the eco-friendly bottles were ready to ship within a quick turnaround of 1-2 working days.
Setting up for success
Through a synergistic blend of technology, innovation, and customer obsessions, Emvigo enabled our client to not only overcome existing challenges but also unlock new opportunities for growth and impact. As they continue their journey towards sustainability, we remain committed to supporting their vision and driving positive change in the consumer landscape.
