UGC Flex: Powering the Creator Economy
Project Scenario
A UK-based media tech startup sought to empower content creators by building a platform to manage, license, and monetize user-generated content (UGC). Their vision was to offer creators control over their IP while enabling brands to source content easily and at scale. They needed a fully functional MVP to go live fast and test early monetization potential.
A UK-based media tech startup sought to empower content creators by building a platform to manage, license, and monetize user-generated content (UGC). Their vision was to offer creators control over their IP while enabling brands to source content easily and at scale. They needed a fully functional MVP to go live fast and test early monetization potential.
Technology
VueJS NodeJS MongoDB, AWS Stripe
Region
United Kingdom
Industry
Creator Economy
Challenges
The startup needed to implement complex rights management workflows, secure file handling, and real-time licensing controls — all in a lean and scalable MVP. Integration with payment systems and a responsive UI for both creators and brands had to be completed within a tight 4-week window.
Solution and Impact
Emvigo developed and delivered the UGC Flex web application MVP in just 4 weeks. The platform enabled creators to upload content, set usage terms, and receive payments, while brands could browse, license, and download high-quality UGC.
Impact :
- First brand partnerships secured post-launch
- Creators onboarded in the first week
- Demonstrated monetization potential, leading to ongoing platform development
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Catherine Moore
Marketing Head at Emvigo
Leading innovative digital strategies to drive brand growth and engagement. With expertise in content marketing and data-driven campaigns.
