Healthcare SaaS · Case Study
How Emvigo Delivered a Healthcare SaaS Prototype in Under 7 Days and Secured Strong Investor Interest
Project Overview
A Pitch-Ready Product Built Before Most Teams Finish Planning
A stealth-mode healthcare startup came to Emvigo with a product vision and a hard deadline. They wanted a clickable, presentation-ready SaaS prototype showcasing a mobile platform for clinicians and wellness consultants, one that curated low-toxin alternatives in lifestyle and health products.
There was no time for backend development. No room for extended discovery. The client needed a prototype that could simulate core app functions convincingly enough to generate genuine investor confidence, all in under seven days.
Emvigo delivered rapid UI prototypes and ran collaborative design sprints. The team produced a fully clickable Figma prototype. It brought the product’s user journey, data models, and recommendation engine UX to life. It was delivered on time and ready for pitching.
Project At a Glance
Client
Industry
Delivery Timeline
Region
Emvigo’s Role
Technology Stack
- Flutter
- Firebase
- Airtable
The Challenge
A Deadline Too Tight to Solve With Conventional Design Timelines
Customer Perspective
- Clinicians and wellness consultants had no reliable, structured resource to identify low-toxin alternatives across health and lifestyle product categories
- Product safety information was fragmented across sources with inconsistent standards
- Practitioners were relying on manual research and personal judgement rather than evidence-informed, systematically vetted alternatives
- Consultants could not confidently scale their advisory services or standardise recommendations across their client base
Business & Operational Problems
- No tangible product asset to present to investors - the concept alone was insufficient to secure funding commitment at the pitch stage
- Building credibility with a clinical audience required a level of UX precision and information structure
- The pitch deadline was fixed, meaning any delay in design decisions or scope creep would directly compromise the fundraising opportunity
- Without backend development in scope, the entire product experience had to be convincingly simulated within the prototype
Working to a pitch deadline with a complex product to visualise?
Product Strategy
Emvigo's Strategic Role: Design Velocity Without Sacrificing Clinical Credibility
A prototype isn’t a shortcut to the real product. It’s the first proof that the real product is worth building. Get it wrong and the pitch fails. Get it right and development is already funded.
— Emvigo Design Team
01
Pitch Outcome as the Design Brief
02
Immediate Scope Lock
03
Clinical UX Precision
04
Full Journey Simulation Without Backend
05
Collaborative Sprint Structure
Our Solution
A Clickable Prototype That Felt Like a Finished Product
User Onboarding Flow
A structured onboarding sequence guided clinicians and wellness consultants through profile setup and preference configuration. This helped establish the platform's professional tone and clinical utility from the first screen.
Product Catalogue UX
A browsable catalogue of low-toxin product alternatives designed with clear categorisation, filtering, and detail views. This demonstrates the platform's core value proposition in a format immediately legible to both clinicians and investors.
Recommendation Engine UX
The recommendation interface simulated how the platform would surface personalised, curated alternatives based on user profile and clinical context. This is the feature most critical to investor understanding of the product's differentiation.
Fully Clickable Figma Prototype
Every core interaction was prototyped as a clickable flow within Figma, enabling the client to walk investors through the product live without backend infrastructure.
Pitch-Ready Visual Design
The interface was designed to production standard, ensuring the prototype communicated a credible, fundable product rather than an early-stage concept.
Business Outcomes
Seven Days. One Prototype. A Funded Path to MVP.
Pitch Delivered on Time
The client presented to investors on schedule, with a fully functional, clickable prototype that brought the product vision to life.
Strong Investor Interest Generated
The prototype's clinical credibility and UX depth generated meaningful investor interest, validating both the product concept and the decision to invest in a high-quality prototype.
Approved for MVP Development
The pitch outcome gave the client the confidence and commitment needed to proceed to full MVP development, moving from prototype to funded product within weeks of the presentation.
Achievement Unlocked: Results Like These
72% of successful projects start with one conversation
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