Healthcare · Case Study
The Genomics Healthcare Platform That Finally Matched the Science Behind It.
The science was already world-class. The infrastructure to deliver it – to users, practitioners, and 20+ white-label partners globally – had to be built from scratch.
Project Overview
The Science Had No Equal. The Platform Needed to Match It.
A UK-based genomics and epigenetics healthcare innovator had built something genuinely rare. It was a testing ecosystem analysing 1,000 genetic areas and delivering over 300 personalised DNA health outcomes per user. The science was unmatched. The infrastructure to deliver it was not.
Results were fragmented. Delivery was manual. And a growing global audience had no direct digital way to access what science had already made possible.
Emvigo has been the platform’s engineering partner since 2019. We built and improved the full ecosystem in six phases. These include a mobile app, e-commerce, and a practitioner portal. They also include a white-label program, an AI health coach, and a full cloud migration. The migration moved from AWS to Azure. The scope has expanded every phase because the product consistently delivers.
Project At a Glance
Client
Industry
United Kingdom
Emvigo’s Role
Technology Stack
- ReactJS
- NodeJS
- React Native
- PHP
- WooCommerce
- C#.NET
- Blazor
- Azure
- AWS Lambda
- Firebase
- Stripe
- Python
The Challenge
A World-Class Scientific Product Trapped Inside Infrastructure That Couldn't Deliver It
The client’s genomic science was operating at a level few organisations globally could match. But without the right platform architecture, science could not reach the users, practitioners, and partners it was built to serve.
Customer Perspective
- Users who purchased genetic testing kits had no direct digital mechanism to receive or interact with their results, as the delivery was manual and fragmented
- DNA and epigenetic outcomes were presented as static text with no personalisation, AI interpretation, or actionable health guidance
- White-label partners and practitioners had no structured portal to access client results, manage consultations, or deliver branded experiences to their own customers
- Individuals tracking biological age improvements from lifestyle changes had no system to monitor progress through repeat epigenetic testing over time
Business & Operational Problems
- Product ID tracking between purchased kits and user profiles was unreliable, a critical accuracy and data confidentiality risk in a healthcare context
- 20+ white-label partners each required unique branding with no scalable delivery process
- WooCommerce infrastructure was slow, fragmented, and incapable of supporting the order management and fulfilment demands of a scaling global operation
- Architectures in parallel across different cloud environments were creating operational overhead and compounding migration risk with every release
Building a healthcare platform where scientific depth, white-label scalability, and clinical data accuracy all have to coexist?
Emvigo has been engineering genomics infrastructure at this level since 2019.
Product Strategy
Emvigo's Strategic Role: From First Brief to a Six-Phase Global Ecosystem
Emvigo’s approach was to treat the entire platform as a single, interconnected ecosystem rather than a collection of independent builds. Every component – mobile app, e-commerce, practitioner portal, white-label delivery, AI integration – was architected to share core infrastructure, enabling each new phase to extend what existed rather than rebuild from it.
The white-label programme exemplified this thinking. Rather than delivering bespoke builds per partner, Emvigo engineered a configurable core codebase that reduced new white-label turnaround from months to under two weeks. All this without compromising the branded experience each partner required.
Six years of expanding scope isn’t just a long engagement. It means every phase delivered something the client trusted enough to build the next phase on.
– Emvigo Engineering Team
01
Ecosystem Architecture Over Feature Delivery
Every module built to share infrastructure, so each new phase extends platform capability rather than introducing isolated complexity.
02
White-Label Development at Scale
A configurable core codebase enabling fully branded partner deployments in under two weeks, turning a months-long process into a repeatable, rapid delivery programme.
03
AI-Driven Result Personalisation
Static backend text replaced entirely by AI-generated interpretations, making 300+ DNA outcomes genuinely accessible and actionable for every user.
04
Clinical-Grade Data Accuracy
Kit ID tracking was rebuilt to eliminate the accuracy and confidentiality risks that manual product-to-user matching had been introducing in a health context.
05
Cloud Migration Without Operational Disruption
Gen 1 (AWS) and Gen 2 (Azure) managed in parallel during migration, protecting live operations while transitioning the entire infrastructure to a more scalable environment.
Our Solution
Six Modules. One Ecosystem. A Platform That Grew With Every Phase.
Emvigo delivered a fully integrated genomics healthcare platform across six distinct but architecturally connected modules. Each one expanding the platform’s reach without rebuilding its foundations.
Mobile Application (Android & iOS)
A multilingual React Native app delivering DNA, epigenetic, and DNA12 results across 23+ profile categories. Personalised health recommendations, workout and nutrition planners, face age analysis via Haut.ai, and cognitive health scoring via CogniFit.
E-Commerce Platform
A WooCommerce and WordPress store handling direct consumer kit purchases and bulk white-label orders. Role-based APIs for third-party partner integration and Stripe-powered payments throughout.
Helix Practitioner Portal
A web portal giving white-label partners, clinicians, and practitioners tiered access to client results, exportable PDF reports, and practitioner-exclusive health analyses across a four-level user hierarchy.
White-Label Delivery Programme
A structured programme enabling fully branded partner deployments from a single configurable codebase, reducing time-to-market from months to under two weeks across 20+ partners globally.
AI Health Coach
An AI-powered results interpretation layer replacing static backend text entirely, generating personalised DNA and epigenetic result summaries for every user across every outcome category.
Order Platform & Cloud Migration
A purpose-built order management platform replacing WooCommerce. Built alongside a full infrastructure migration from AWS to Azure, targeting a complete Gen 1 shutdown without disrupting live operations.
Business Outcomes
BBC Coverage. Forbes Features. Revenue Up 11%. Six Years of Expanding Scope.
£18M → £20M
Revenue Growth
4x+
Genetic Kit Sales Growth
44%
User Registration Growth
20+
White Labels Delivered
11% Revenue Growth - £18M to £20M
The platform's expanded capability translated directly into commercial performance, revenue rising from £18 million to £20 million within the engagement period.
Genetic Kit Sales More Than Quadrupled with 44% Growth in User Registrations
Demand for the client's testing kits surged dramatically following platform improvements. A more accessible, personalised platform experience drove a 44% increase in user sign-ups.
20+ White Labels. Under Two Weeks Each
A configurable delivery programme turned months-long partner onboarding into a sub-two-week turnaround, enabling rapid global expansion without proportional engineering overhead.
BBC and Forbes Coverage
The client featured across two of the world's most recognised media platforms, external validation that the product had reached a level worth reporting on.
Achievement Unlocked: Results Like These
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