Build Smart with AI · The Founder’s Playbook · Session 02

Turn scattered knowledge into sales & marketing results.

Turn pricing decisions, positioning, customer objections and deal lessons into organisational memory your team and AI can actually use.

21 October 2026

2:00 PM BST · 3:00 PM CEST · 9:00 AM Eastern

Live on Zoom

45 min + Q&A

SSlack threads
CCRM notes
PPricing_v3.pdf
LLost deal notes
EEmail thread
Founder knowledge
Organisational
Memory
✓Current pricing
✓Positioning
✓Customer objections
✓Deal lessons
✓Approved by team

Why this matters

Give your sales and marketing team a head start.

Important knowledge shouldn’t disappear into chat threads or stay in a few people’s heads. Turn it into something the whole team can reuse.

01

Faster proposals

Start from approved positioning, pricing and relevant deal insights.

02

Consistent messaging

Keep sales and marketing aligned across campaigns and conversations.

03

Learn from every deal

Capture customer objections and lost-deal reasons before they disappear.

Live demo

See it work with real sales scenarios.

Watch organisational memory turn scattered context into practical sales work — with people still deciding what becomes true.

01

Resolve conflicting information

Two versions collide. A human decides which becomes current.

02

Build a proposal with company context

AI drafts from your current positioning, pricing logic and deal lessons.

03

Capture new objections

Turn customer conversations into reusable knowledge — with approval.

04

See what the business learned this week

One view of what changed, who approved it and what it replaced.

What’s our current retainer pricing for a 40-person fintech — and why did we move away from per-seat?
✓Memory answer
Current pricing ruleRetainer pricing
Approved byS. Menon
Decision date12 Aug 2026
Reason for changeMoved off per-seat

Who’s talking

Founder questions.
Technical answers. Live.

Sanjay asks the business questions. Anoop shows what actually happens inside the system.

Picture of Sanjay Menon
Sanjay Menon

CEO · Asks the founder’s questions.

Picture of Anoop E.P
Anoop E.P

CTO · Shows what actually happens inside the system.

Build Smart with AI · Session 02

Bring the question you’re tired of answering.

See how to turn the decisions, customer knowledge and deal lessons inside your business into memory your team and AI can actually use.

21 October 2026
2:00 PM BST · Live on Zoom
45 min + Q&A

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Watch AI Build on a Real Product — and Get It Wrong, Live · Build Smart with AI, Session 1 (full recording) · Open on YouTube

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