Build Smart with AI · The Founder’s Playbook · Session 02

Thanks for joining us!

Discover how AI can turn scattered business knowledge into actionable insights for sales and marketing.

21 October 2026

Missed the session? Catch up on the recording below.

SSlack threads
CCRM notes
PPricing_v3.pdf
LLost deal notes
EEmail thread
Founder knowledge
Organisational
Memory
✓Current pricing
✓Positioning
✓Customer objections
✓Deal lessons
✓Approved by team

Watch on YouTube

Here is our session 2 on YouTube

Why this matters

Give your sales and marketing team a head start.

Important knowledge shouldn’t disappear into chat threads or stay in a few people’s heads. Turn it into something the whole team can reuse.

01

Faster proposals

Start from approved positioning, pricing and relevant deal insights.

02

Consistent messaging

Keep sales and marketing aligned across campaigns and conversations.

03

Learn from every deal

Capture customer objections and lost-deal reasons before they disappear.

What we demonstrated

See it work with real sales scenarios.

Watch organisational memory turn scattered context into practical sales work — with people still deciding what becomes true.

01

Resolve conflicting information

Two versions collide. A human decides which becomes current.

02

Build a proposal with company context

AI drafts from your current positioning, pricing logic and deal lessons.

03

Capture new objections

Turn customer conversations into reusable knowledge — with approval.

04

See what the business learned this week

One view of what changed, who approved it and what it replaced.

What’s our current retainer pricing for a 40-person fintech — and why did we move away from per-seat?
✓Memory answer
Current pricing ruleRetainer pricing
Approved byS. Menon
Decision date12 Aug 2026
Reason for changeMoved off per-seat

Who’s talking

Founder questions.
Technical answers. Live.

Sanjay asks the business questions. Anoop shows what actually happens inside the system.

Picture of Sanjay Menon
Sanjay Menon

CEO · Asks the founder’s questions.

Picture of Anoop E.P
Anoop E.P

CTO · Shows what actually happens inside the system.

Missed Our Session 1?

Watch Part 1 in full on YouTube

Session 1: Watch AI Build on a Real Product, and Get It Wrong — see the mistakes, challenges, and unexpected outcomes along the way. Get a feel for the series before joining Part 2.

Watch AI Build on a Real Product — and Get It Wrong, Live · Build Smart with AI, Session 1 (full recording) · Open on YouTube

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