Live working session · Free · Zoom

Watch AI build on a real product — and get it wrong, live.

Every AI webinar shows the highlight reel. This one shows the whole take. We work a real change request — a bug fix and a new integration — through AI on a live product, including the moments a human has to step in.

No sales pitch. A working session for founders.

live-session — existing-product/api
70%
AI Reading code, drafting the change, writing the tests.
30%
EXPERT JUDGMENT The part that keeps it out of trouble.

You've heard the "70% AI, 30% expert" line. In this session you'll see exactly where that 30% sits — and why it's the part that decides whether a change ships safely or breaks something customers touch.

What you'll leave knowing

Hype filtered out. Three clear answers you can act on the next morning.

What AI can do

What it genuinely does for your product today

Prototyping from plain English, reading unfamiliar code, drafting changes fast — the parts you can realistically do yourself, on a live product rather than a toy example.

Where it misleads

Where it will confidently steer you wrong

Architecture, security, data privacy, anything customer-facing. We’ll show the exact moments AI sounds certain and is wrong — and how those mistakes reach production.

The working split

How founders and engineers share the work

Not a philosophy — a practice. You’ll see the hand-off points: where you drive, where an engineer must review, and how to run that loop on the product you already have.

One real session, start to finish

A live demo, an honest capability map — and the list of things we’ll tell you not to buy.

The honest map

What AI really does now — and what you can do yourselves, including without us.

The live demo

One change request on a real product: a bug fix and a new integration, worked in front of you.

Where we still say no

What we don’t let AI decide — on our projects or yours.

One invitation

Exactly one. We promise.

Your questions, privately

Only you and the panel see what you ask. Bring the real one.

We’ll be as clear about where AI won’t help as where it will. That’s the whole point of the hour.

01

Live, not edited

On Zoom, mistakes included — because that’s the format, not a failure of it.

02

Built for founders

With a live product, real users, and code that can’t just be thrown away.

03

Private Q&A

Your questions are visible only to you and the panel, so ask the one that’s actually on your mind.

04

Free

A working session, not a funnel.

Bring the AI question you've been sitting on.

Wednesday, 29 July · 2 PM BST/3PM CEST, 9 AM Eastern · Live on Zoom · Free

Seats are limited for a working session. Reserve early.

See Emvigo in action

A 30-minute walkthrough, tailored to what you’re building.