Genetic Kit Sales Quadrupled and Revenue Grew by 12% with Innovative Solutions
Project Scenario
In an era marked by rapid advancements in healthcare technology, our client, a leading healthcare innovator based in the UK, aimed to revolutionise personalised and preventive healthcare solutions through cutting-edge epigenetic testing. The client’s suite of services included personalised brain training and home blood tests, focusing on delivering holistic DNA health results to users with ease.
Technology
Mobile Application (Android and iOS), WooCommerce, WordPress
Region
United Kingdom
Industry
Healthcare
Challenges
While navigating the complex landscape of epigenetic data, the client faced significant challenges in delivering accurate and timely results directly to end-users. Key issues included the absence of a medium for result-sharing, the need for integration with third-party AI technologies, continuous library updates, and meticulous tracking of specific product IDs to correlate them with corresponding purchasers.
Solution and Impact
Emvigo developed a mobile app and an e-commerce platform to display DNA and epigenetic results, support multiple languages, and enable easy genetic kit purchases. We also integrated AI features like face age determination and brain health calculations. The impact was significant and the client saw a 12% growth in revenue. Genetic kit sales surged, growing more than fourfold, while the user base saw a notable 44% increase in registrations.
Download the full case study to discover how we helped the client achieve these results.
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Catherine Moore
Marketing Head at Emvigo
Leading innovative digital strategies to drive brand growth and engagement. With expertise in content marketing and data-driven campaigns.
